Dacia sells the cheapest car in Germany and selected former football player Mehmet Scholl to be its ambassador since he’s one of the most down-to-earth celebrities in the country. To celebrate the 10th anniversary of Dacia in Germany, Mehmet tells us what would be unacceptable at Dacia’s party and ends up surprised that even himself wouldn’t be that welcome.

The status symbol for those who don’t need a status symbol.


No frills

To transport the TV experience to the Dacia website, a platform was developed where users could tune in to the Dacia website to their own taste. In the mode ‘Anti-Status’ the clients would get the most important for a Dacia customer: an extra 100€ discount.


Additionally, a sponsorship spot to Germany’s famous “Goal of the Month” – Tor des Monats – at ARD Channel was made to showcase the versatility of Dacia’s Duster SUV.