Meet your new
love for free.
Max Burger came to Dubai as the 17th burger chain of the city. Our audience already set their favorites but in our hands, we got a nice (and tasty) triumph: 8 out 10 Swedish preferred Max Burger out of more established burger restaurants. PEOPLE LOVE OUR BURGERS.
So we decided to address our campaign to burger lovers: all they need to do was present a receipt from a competitor and they would have the opportunity to try Max Burger for free.
It’s not you.
We followed the idea with the “Burger Break Up” concept; a platform was in a creative and quirky way we expressed how hard is to break up with the audience old habits, but once they’ve tried Max Burger, there would be no escape. Albeit sounds trivial in western cultures, the break-up/divorce theme is still a taboo in Islamic countries, and it was a hefty way to introduce the brand.