Buying a French car in Germany is a big question. There are already many national players, the ‘good n’ol’ brands. Even with Renault’s newly presented range of cars, both good-looking and well-crafted, it’s a pretty hefty challenge. We called all the open minded and the curious to risk to break their car buying habits and the stigma around the French brand. In the end, inevitable as it is, our campaign changed many ‘Why Not’s?’ into ‘Why Not’s!’
Additionally to the films, a photo shoot with the newly renovated Renault range was done to support the campaign in Print, Outdoor and Below-the-line.